BIFM name change to happen on 12 November

UK's leading professional FM body to rebrand in November 2018.

By Annette McGill

The British Institute of Facilities Management (BIFM) has announced that it will rebrand as the Institute of Workplace and Facilities Management (IWFM) on 12 November 2018.

The new name was approved by a members’ ballot in July, following a concerted campaign in support of the change by the Institute.

The BIFM is one of the three main professional organisations for facilities managers in the UK. The other two are the Royal Institute of Chartered Surveyors (RICS) and the Chartered Institute of Building (CIoB),

BIFM membership designations will remain in use: the acronyms ABIFM, MBIFM, CBIFM or FBIFM will continue to be valid for a transition period. When the IWFM transition is complete, they will eventually change to AIWFM, MIWFM, CIWFM and FIWFM – but no timing has been announced. When the acronyms change, new certificates will be issued as members renew their memberships.

The content of BIFM qualifications will also not change - but the titles of awards will, depending on whether they are achieved before or after 12 November.

The BIFM says the name change will enable it to rebrand facilities management as “a workplace ‘interconnector’ enabling high-performing workplaces, and underlining the value, rather than the cost, of the function.”

Strategic repositioning

The Facilities Management Journal has reported that the BIFM has also signed a two-year deal with a specialist business and market development agency, b2b partnerships Ltd. The agency has previously worked on finding sponsorships and commercial opportunities for the Pensions Management Institute (PMI) and the Chartered Institute of Purchasing and Supply. 

The BIFM’s Director of Insight, Chris Moriarty commented on the deal, saying:  “We are currently repositioning ourselves as a leader in workplace management, as well as facilities, and b2b brings a wealth of experience which is crucial during this new exciting phase as we recognise how the right strategic and commercial partnerships will help us grow and become more sustainable.”

BIFM has also announced that Commercial Director Jacqueline Balian will step down in September to pursue new opportunities. Balian joined the BIFM last autumn for a fixed term to help define BIFM’s future strategic direction to enable the Institute to address new opportunities and challenges.